Understanding local SEO and its importance

When it comes to search engine optimisation, local SEO is a process that helps increase your business’s visibility in local search results. Unlike traditional SEO, which focuses on national or international rankings, SEO company in dandenong is about getting your business to rank highly in search results for keywords related to your geographical location. 

If you run a restaurant in Melbourne, you’ll want to ensure your website ranks highly for keywords like “restaurants in Melbourne” or “best sushi restaurants in Melbourne.” This will help people find your restaurant and make a reservation. 

Local SEO is like a two-part formula. On-page optimisation happens on your website, while off-page refers to actions taken outside your site. Now that you know what local SEO is, let’s dig deeper.

How is local SEO different from traditional SEO techniques?

Traditional SEO is all about optimising your website for search engines, including on-page elements such as title tags, meta descriptions, headings and content formatting, and off-page features like link-building and social media marketing.

Local SEO optimises your business’s location listing information in Google Maps for local search results. 

Local SEO is an offshoot of traditional SEO because it uses many of the same techniques. Still, it has a different focus: to increase visibility for your business in local search results and drive more traffic to your site. 

Here are a few points of difference:

• Local SEO services in melbourne helps to build local citations and links, which can increase the visibility of your business in local search results.
• Local SEO focuses on-page factors such as titles, descriptions and images.
• Local SEO means optimising your website for local keywords to appear in relevant search results when people type those keywords into Google’s search bar while physically located in your area.

To know more details, Understand local SEO and its importance, 

Original Source:

https://www.digiwhiz.com.au/blogs/understanding-local-seo-and-its-importance